Gifts are loved by one and all. Gifts are a way of
expressing gratitude and marketing gifts are given to customer to thank them
and most of the customers are more than happy to receive gifts from companies
they pay patronage. The thank you gifts cannot only be presented to existing
customers but also to potential customers when they try a new product of the
company. This would encourage them to buy other products, which will increase
the company sales. This practice can be made more advantageous by making it as
marketing and branding strategy, which helps in expanding business along with
earning customer goodwill. To make it marketing oriented, a lot of planning
should be put it in so as to not to loose its essence.
Sending promotional gifts is a means of rewarding clients to
appreciate their kind cooperation through out the years; they will make
customers feel that they are valued. Flyers are discarded the moment they are
received, and are seldom read. But when a person is gifted with something that
he/she can use, there is a probability that they will not only enjoy it, but
they will also keep it for sometime, might be for several years and until the
time they have it, they will remember the company. One of the better methods is
to print the name of the company on the gift. This doesn’t involve any strategy
and can be implemented even if there is lack of imagination. Name and brand
recognition can be established by getting the logo of the company or information
of the company printed on the gift. This also helps build recognition among
potential customers.
